Tinder
Expanding the Boost product offerings
After a user purchases and triggers a Boost, they become a top profile in their area for 30 minutes. With Boost being the most purchased premium feature, we created additional variations that gave users more ways to better get the attention they desired.
Over the past year, multiple iterations were tested and rolled out that led to significant increases in user match rate and Total Cash for Tinder.
Role
Senior Product Designer
Role
Product strategy, user research, wire-framing, journey mapping, aligning to existing visual language, and design specs.
Compound Boost
Provided users with the option to layer multiple Boosts, extending their time as a top profile.
Results
10%+ increase in Boost cash and purchases
Increased paywall views
Primetime Boost
With Primetime Boost a user’s profile is automatically boosted at the best time of day based on machine-learning algorithms. This enhancement increased the users confidence that Boosts would be successful.
Results
Increased number of Matches and Likes when users are in a Primetime Boost session
Boost Subscription
By providing a Boost subscription, we afforded users the ability to consistently utilize the feature.
Currently in testing
Boost Wallet
After introducing multiple new Boost products, we introduced an easy way for users to track their inventory and easily purchase more Boosts.
Results
Increased Boost purchases from Subscribers