GRINDR
Encouraging re-engagement with Private Albums
Most of the rejected user-generated photos include content that is deemed too suggestive for public profiles. Realizing users were wanting to upload these types of photos as a way to garner positive attention, we designed Private Albums as a way for users to maintain a folder of photos and videos that can be shared with others.
Role
Senior Product Designer
PLATFORMS
iOS, Android, Web
Responsibilities
All aspects of the design including user research, wire-framing, journey mapping, prototyping, visual design, and design specs.
Catching Up to the Competition
Many of our competitor apps have similar features, through which users are able to upload private photos. However, during testing we discovered there were many improvement opportunities to create a more dynamic and engaging user experience.
Encouraging Users to Reconnect
When ideating on the user experience, we wanted to find ways to re-kindle interactions between users who had previously connected.
Many of the early designs revolved around helping people get noticed simultaneously by new people, as well as those they maybe hadn’t interacted with in a while
New Feature Onboarding
We created a first time experience that automates as much of the process as possible, by quickly allowing users to add from their saved photos to share with their favorite users and established connections.
Sharing an album
It was important that users have greater control of their private photos.
Users must unlock their album in order to share it, and can also revoke access at any time. This further encourages interaction by having another “opener” into a potential match/conversation.
Viewing an album
When a user uploads content to their Private Album, everyone who has been granted access is made aware. This allows users to get “on the radar” of people with whom they maybe interested. New content is highlighted in gold.
